Chairlift branding

While the protective hoods protect skiers from snow and wind in winter, they offer hikers and outdoor sports enthusiasts protection from the elements in summer. With their central placement on chairlifts, you can reach a diverse target group that actively and consciously engages with brands.

Why canopy branding works all year round

Chairlifts with weather protection hoods are an indispensable part of modern mountain lift operations. In winter, they transport skiers and snowboarders, while in summer they take hikers, mountain bikers and families to the most beautiful places, such as the Aletsch Arena or Andermatt/Sedrun. With a reach of up to 15,000 passengers a day in the high season, these advertising spaces guarantee exceptional visibility.

Exclusive advantages for your brand

  • Year-round presence: your message remains visible throughout the summer and winter seasons - an effective form of out-of-home advertising for summer and winter.
  • High reach: Chairlifts on main routes reach thousands of guests every day.
  • Targeted approach: They appeal to high-income, active target groups who value outdoor experiences and quality.

Creative design options for year-round out-of-home advertising

The generous surfaces of the weather protection hoods offer sufficient space for impressive designs that make your message visible throughout the season. A well thought-out, high-quality motif ensures a consistent brand presence in both winter and summer. Your message remains memorable and present on busy lift routes - regardless of the season.

Robust quality for alpine conditions

The weather protection hoods have been specially developed for the challenges of alpine weather conditions. They are resistant to snow, rain, wind and UV radiation, ensuring that your advertising remains clearly visible and of high quality throughout the year.

Your brand - visible, strong and sustainably anchored

Chairlift branding is an effective way of using out-of-home advertising in summer and winter. Whether summer or winter - your brand remains present and is associated with positive experiences such as adventure and relaxation. Use these advertising spaces to anchor your message in people's memories.

Product facts

Chairlift branding

  • High-quality, robust material
  • Year-round brand presence with creative design options
  • Exceptional visibility and high reach
  • Direct target group approach

14

Number of destinations with chairlift branding

324

Total number of chairlift branding

Chairlift branding in Switzerland

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Innovative

feratel / sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.

Flexible

feratel / sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.

International

feratel / sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.