Out-of-home advertising in the Alps: brand visibility that makes an impact
Right at the heart of the experience, close to the target audience: innovative advertising formats in ski resorts ensure maximum attention and a lasting brand impact.
Exclusive advertising partnership at the Schilthorn
From the 2026/2027 winter season onwards, Feratel Switzerland will be exclusively marketing the carefully selected advertising spaces in the newly constructed station buildings. The portfolio includes a wide range of large-format poster spaces.
The new direct link to Mürren is considered the steepest cable car in the world; all valley and mountain stations have been newly built and opened in stages up to April this year. The mountain attracts not only Swiss tourists but also international visitors, partly due to its James Bond heritage.
Christoph Egger, Director of Schilthornbahn AG: “The Schilthorn offers ‘legendary moments’ against a spectacular backdrop – with the new cable car, guests can experience the Schilthorn in a whole new dimension. We are delighted to be partnering with Feratel Switzerland as a reliable partner for marketing our advertising opportunities on the Schilthorn with a global reach.”
