Project realization for Cupra

CUPRA dominates Saas Fee and Aletscharena

In both destinations, visitors to the ski area come into contact with the various advertising measures several times. Cupra advertising spaces can be seen wherever you go. In addition to the big posters, gondola branding, start houses for various challenges (speed, slalom and giant slalom) and vehicle placements complement the creative advertising presence.

Gondola branding:

• Cupra implementation on small and large gondolas on main axes in the area

Branding start houses:

• The existing race parks (where ambitious skiers can compete) with time or speed measurement were branded in the Cupra design, this from the start house including flagging to the finish line
• Official naming 'Cupra Challenge'

Vehicle placement:

• In addition to other locations in Saas Fee, the terrace of the highest revolving restaurant on the Mittelallalin was chosen for the high-impact vehicle placement of the Cupra