Special implementation Oysho

Client
Inditex Groupe Oysho
Location
Saas Fee

In order to increase brand awareness in the skiwear segment, we were able to realize a brand presence for the customer Oysho on our product range such as branding of large and small gondolas, big posters and F12P. The Out of Home appearance served as a hook for the social media campaign. The close cooperation with the Saas Fee mountain railroads and Saas Fee Tourism was very valuable for the client for the creation of the content on site, which was regularly and actively shown on various social media channels. This allowed the target group to be addressed directly and engaged with.

Project facts

Goal

  • Increase brand awareness
  • Launch ski clothing
  • Anchoring competence in women's sportswear among target group

Measures

  • Big Poster
  • Gondola branding
  • Cooperation with Saas Fee mountain railroads and tourism
  • Out of Home as a springboard for social media

Result

  • Increased awareness among the target group
  • High advertising recall
  • Strong activities on social media
Oysho Saas Fee
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Project realization for Cupra

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Innovative

feratel / sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.

Flexible

feratel / sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.

International

feratel / sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.